Roy Osing

About Roy Osing

Roy Osing is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Dead.

Why We Need A Culture Of “Weird”

“The best” describes a culture of individuals who conform to rules and expectations more closely than others. They spell more accurately; answer history questions more correctly and score the highest mark on linear algebra exams.

By |Company culture|

How To Have Employees That Never Leave

It starts with the recruitment process. Hire the right person and they are more likely to stay; hire the wrong one and they will likely leave at some point. These key recruitment actions will help

How To Avoid A Culture Of Broken Promises

Execution is THE most critical determinant of an organization’s success. Few organizations, however, do it well, so it represents arguably the best opportunity to stand-out from others in a crowded marketplace of mediocre players. Let’s

By |Company culture|

How To Launch Your Startup With A Customer Service Culture

Most startups don't have customer service as a priority when they launch. Creating buzz in the market around their idea, searching for investors and filing any required patents occupy most of the founders' time at

By |Company culture|

How To Avoid The Plague Of Unproductive Teams

Unfortunately team dysfunction is a plague that affects many - in fact I would say most - organizations. And much has been written on how to build effective teams. But it's much more than simply

By |Employee engagement|

How To Determine If You Have A Culture Of Innovation

You can spend months on analysis. You can create as many scenarios as you can imagine. You can employ all the tools available to mitigate risk. But you will never be able to predict the

By |Company culture|

How To Help A New Employee Understand The Culture Of An Organization

Culture is NOT the "unwritten laws" of an organization that people follow because they know "that's the way things are done around here"; the subliminal "understandings" that explain what people do and how they do

By |Company culture|

Recruiting Top Talent: The 5 Key Questions To Ask A Candidate

I have written many articles on the challenge that young professionals face in launching their career after graduation. My message is to not rest on academic laurels and to not assume that academic achievement alone will

By |Talent Management|

Don’t Get Mesmerized by Best Practices, They’re Perilous

I am not a fan of benchmarking. The practice of picking "best in class" and trying to copy what they do (a "best practice") in hopes that whatever benefits they realize will fall to you

By |Leadership|

3 Steps To Create An Employee Value Proposition That Is More Than Just Hot Air

In the fight for talent, an organization must provide an effective value proposition to attract the type of employee it needs to deliver its business goals. But in my experience, most organizations create employee value

By |Talent Management|