Roy Osing

About Roy Osing

Roy Osing is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service and people development. He is a blogger, content marketer, educator, coach, adviser and the author of the book series Be Different or Be Dead.

Effective Employee Engagement Must Be One-on-One

Why is employee engagement critical to an organization? Many think "getting more employees involved" is the end game. That's true, but for what purpose? To make every person feel like they are making a contribution?

By |Employee engagement|

How To Create A Culture Of Imperfection

A perfect cross into the penalty area. A perfect product launch. A perfect presentation. No glitches. No deviation from the intended purpose. How often does that happen? Rarely if ever do we actually achieve precisely

By |Company culture|

Do You Have A Copycat Culture? 

The intent may be to create a highly innovative culture; employing new technologies to deliver unmatched capabilities and leading the market with cutting edge solutions. At the end of the day, however, it's ACTION not

By |Company culture|

How To Build A Culture Of Execution

Culture is the means to a strategic end - wrong culture, failed goals. What organizational culture expresses the strategic imperative to grow beyond "realistic" levels; to outperform others by orders of magnitude? Consistently beating your

By |Company culture|

5 Ways To Build A “Bully Culture”

Why would an organization be outrageous enough to want to create a "bully culture"? We all know the implications of bullying - intimidation, abuse, harassment and Intimidation. People who are bullied suffer horrendously at the

By |Company culture|

Why We Need A Culture Of “Weird”

“The best” describes a culture of individuals who conform to rules and expectations more closely than others. They spell more accurately; answer history questions more correctly and score the highest mark on linear algebra exams.

By |Company culture|

How To Have Employees That Never Leave

It starts with the recruitment process. Hire the right person and they are more likely to stay; hire the wrong one and they will likely leave at some point. These key recruitment actions will help

How To Avoid A Culture Of Broken Promises

Execution is THE most critical determinant of an organization’s success. Few organizations, however, do it well, so it represents arguably the best opportunity to stand-out from others in a crowded marketplace of mediocre players. Let’s

By |Company culture|

How To Launch Your Startup With A Customer Service Culture

Most startups don't have customer service as a priority when they launch. Creating buzz in the market around their idea, searching for investors and filing any required patents occupy most of the founders' time at

By |Company culture|

How To Avoid The Plague Of Unproductive Teams

Unfortunately team dysfunction is a plague that affects many - in fact I would say most - organizations. And much has been written on how to build effective teams. But it's much more than simply

By |Employee engagement|